Promo codes are well-loved by cost-conscious consumers and can be a powerful marketing tool in a brand’s strategy if used under the right conditions. Timing, necessity, and shipping expectations all factor into whether a purchase is actually made. Product quality and trust are also crucial in the decision making process regardless of a discount offer. We recently surveyed the Moms … Read More
The new year is upon us! Here are the trends our team thinks will be big in the better-for-you space in 2022.
This past year, ordinary life has been upended in so many ways, from how we learn and work on down to our simple daily habits. While we look to an uncertain yet hopeful future in 2021, we surveyed the Moms Meet community to see what they want for themselves and their families in the coming months. With over 1,750 responses, … Read More
KIWI’s first annual Beyond the Lunchbox Digital Conference took place August 3–9, 2020. This weeklong event showcased better-for-you brands while teaching parents the big ideas and practical solutions behind sustainability, nutrition, wellness, and kid’s lunch. With 11 video presentations and over 1,300 attendees, the event was a resounding success! Parents loved Beyond the Lunchbox; 97% rated the digital conference as … Read More
This week-long online event will educate parents and school officials through daily video sessions on the big ideas and practical solutions behind sustainability, health and wellness, nutrition, and kid’s lunch.
Building consumer loyalty is one of the biggest challenges for marketers today. With the influx of new products and changing consumer preferences, it’s difficult for brands to not only attract new users but to keep them long term.
Schools nationwide promote healthy eating by welcoming parents into their cafeterias On October 16, 2019, parents across the country will join their children in the cafeteria to learn about what goes into serving healthy lunches during KIWI’s National Take Your Parents to Lunch Day. The program, which is cosponsored by the School Nutrition Association (SNA) and Moms Meet, takes place … Read More
Where better-for-you brands connect with health-minded Moms, Bloggers, and Influencers for two days of learning and inspiration. The seventh annual Moms Meet WOW Summit hit the Dallas-Fort Worth area in Texas on Friday, September 27–Saturday, September 28, 2019. Held at The Sheraton Arlington, the two-day healthy living and parenting conference brought together over 300 Moms, Influencers, and Bloggers from across … Read More
Millennial moms turn to social media seeking parenting advice in the wee hours of the night, after they’ve put their children to bed, to build their mom community, and to scour product recommendations from trusted sources.
Many goods and services receive high marks with our audience, but what happens if your product falls below our Moms Meet Norms? Does this mean Moms think your product is inferior to other products they’ve sampled? Not necessarily. In this installment, we dive into the different factors to consider if your product performs below one or more Moms Meet category … Read More