Promo codes are well-loved by cost-conscious consumers and can be a powerful marketing tool in a brand’s strategy if used under the right conditions. Timing, necessity, and shipping expectations all factor into whether a purchase is actually made. Product quality and trust are also crucial in the decision making process regardless of a discount offer. We recently surveyed the Moms … Read More

With plant-based eating finding a home in the mainstream in recent years, it looks like this trend may only increase due to a continued shift in eating patterns and widening availability of plant-based alternative foods. The focus on plant-based foods comes from a variety of reasons surrounding health, sustainability, and ethics, just to name a few. The appeal towards this … Read More