A recent survey to the Moms Meet audience sheds light on the latest shopping habits for moms. When it comes to the consumer market, moms are uniquely valuable to brands. They shop for their families often, share their must-have buys with their fellow moms, and aren’t afraid to put in the extra effort to find the products they want. And … Read More
Promo codes are well-loved by cost-conscious consumers and can be a powerful marketing tool in a brand’s strategy if used under the right conditions. Timing, necessity, and shipping expectations all factor into whether a purchase is actually made. Product quality and trust are also crucial in the decision making process regardless of a discount offer. We recently surveyed the Moms … Read More
With plant-based eating finding a home in the mainstream in recent years, it looks like this trend may only increase due to a continued shift in eating patterns and widening availability of plant-based alternative foods. The focus on plant-based foods comes from a variety of reasons surrounding health, sustainability, and ethics, just to name a few. The appeal towards this … Read More